Friday, April 17, 2009
Getting The Best Price
I thought that I had written about this earlier, but I guess not. And it is a good follow-up to my last post about the economic crisis ending soon. In response to the failing economy, I knew this low season (April to September) was going to be a challenge. With just a one room hotel we have never really felt the need to discount, except for last minute bookings within 10 days of arrival. And we purposely priced Hotel Be affordably so again not a great need to slash our prices. But, seeing that low season was going to be difficult we came up with a couple of strategies to offer a great value to our guests. We introduced a two night Quick Break package that was less than two nights at our regular rate but also included a bottle of wine and 60 minute massage for two. Then, we added a "Pay Three Nights Get The Fourth Night Free" deal. I am happy to say that both packages have been well received and I enjoy the fact that we are showing our appreciation and determination to get guests by giving them a good deal. Again, I always thought we were a good value before but during this low season we are an even better value. And, today I read on MSNBC that haggling is now in. To which I say, no problem! We will always offer the best deal available for the dates requested. Just today we received a request for a three night stay in May. Of course I could have easily quoted them the our normal price for three nights but instead offered them our two night Quick Break package with an add on third night. The way I look at it is, I am a consumer too and I would rather get the best offer up front rather than having to haggle or worry that I could have gotten a better deal. Then again, with a one room hotel and a three room hotel that are both well priced, we do not need to discount much. After all, what most hotels do is come up with their "rack rate" which almost no one ever pays because they can find many other ways to book a cheaper room. Even though I spent 20 years in that side of the hotel business, I do not subscribe to that theory. I prefer to come up with what I think is a fair price and then, when warranted, offer discounts as needed (especially if you are calling to book a room for the next day and we have availability). And, let us add on something else of value for the same great price and everyone is happy. Hope to see you soon!
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